Datawizard together with the EngageMinds Hub Experimentation Center, was responsible for the design and implementation of the experiment, based on a research protocol that included for each participant, four interviews according to CATI mode: two weeks before the start of the experiment, just before the start, at the end of the two-week experiment, and after another fortnight, as a follow-up action.
This approach fostered a positive disposition on the part of participants when completing the telephone questionnaires, allowing for direct evidence on the contribution to change induced by the Alexa voice assistant in the sample subjects’ days as they became more familiar with the device.
From a methodological point of view, the scientific matrix behind this research is derived from another scientifically validated protocol called “the Secret Garden” (www.covidfeelgood.com), the results of which have already been published internationally.
This is an immersive video that simulates a natural environment and is aimed at promoting relaxation and self-reflection. This has been supplemented with a series of exercises that take advantage of the voice assistant functions used in the study such as games, music, video calls, questions and answers, news, and more.
During the first week of the trial, the people involved were then asked to perform some exercises, based on applications of the voice assistant; while in the second week they were left free to use the device as they saw fit. As long as they recorded actions and feelings in a diary, which was then analyzed along with the 4 questionnaires, by researchers at Catholic University at the end of the six weeks.